Curious about what to buy in Morocco? This list shares the best souvenirs from Morocco that I’m sure you’ll love.
Morocco is a haven for handicrafts and works of art. Everywhere you turn, you find vendors selling colorful and impressive wares from ceramics, metalworks, textiles, and more.
And not only is it possible to purchase these beautiful items, but see them made in many places! These demos are up there as some of my favorite experiences in Morocco.
Before you venture off to Northern Africa, here are the best souvenirs from Morocco that should be on your radar so you know what to buy and how much space you’ll need in your suitcase 😉
»Read more: Need to Know Travel Tips for Morocco
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5 Quick Tips for Shopping in Morocco
1. Haggle Haggle Haggle
Haggling is a common practice in the markets of Morocco. I recommend offering half the price the shopkeeper first tells you, who will then counteroffer, and so on, until you find a price you’re both happy with.
Stores have set prices, and some shopkeepers have signs that say fixed price, which means no haggling here!
2. Watch Out for Pricing Scams
It pains me to admit this as someone who thinks herself a savvy traveler, but there were a couple of purchases I made that I most certainly was scammed into paying an obscene amount for. It honestly hurts my heart thinking about it even now (I’m a bit of a cheap a**).
Why? Because I let the salesperson pressure me rather than walk away, I was rusty in my haggling abilities and, frankly, was a little too trusting since we were part of an organized tour.
Shop around the various markets to get an idea of the average price for things before taking the plunge. Pricing varies wildly.
3. Don’t Be Afraid to Walk Away
In tandem with the above, I wish I’d been less afraid to walk away. Admittedly, I’m a bit of a people pleaser and can have difficulty telling people no. And some vendors in Morocco we chatted with were quite aggressive and stern, which didn’t help.
Don’t be like me. Don’t be pressured into buying something because the salesperson claims it’s the best price or is aggressive. And don’t be afraid to walk it away. Sometimes, it’s even the best way to get the lowest price!
4. Watch Out for Bad Quality
Not everything in the markets will be good or durable quality. I know it’s hard to gauge in the moment but set your expectations accordingly.
A linen shirt I bought had a hole I didn’t notice, and my friend’s linen pants he got at a market in Morocco ripped along the seam after one wash.
5. Shipping Souvenirs Home From Morocco
Some of the best souvenirs from Morocco are large items like ceramic tables, lamps, and rugs.
While it’s not possible to pack those items in your suitcase, many stores and souks advertise shipping services for those purchasing large items.
»Read more: Marrakech Bucket List: 15 Unique Things to Do in Morocco’s Red City
20 Best Souvenirs from Morocco You’ll Love
A quick note: when I say where to buy, it’s merely a recommendation for the best or most popular place to do so. However, you can find all these Moroccan souvenirs in most tourist destinations nationwide.
Happy shopping 🙂
1. Argan Oil
Where to buy: Essaouira, Marrakesh, Tangier
Argan oil is known as “liquid gold” and is one of the best things to buy in Morocco. Made from pressing kernels from Argan trees, which grow in southwestern Morocco.
Argan oil has many benefits, both culinary and cosmetic, and as such, there are two types of oil designated as such. The best place to buy Argan oil is the supermarket to ensure excellent and pure quality.
Or I recommend looking up reputable brands beforehand and specifically visiting that shop.
2. Tiles
Where to buy: Fes
Tilework and mosaics are a beautiful craft that you’re sure to fall in love with in Morocco. You’ll see a lot of tile work, from single tiles etched to large fountains, tables, and more. It’s possible to purchase these large furniture items and coordinate having them shipped to your home address by the shop.
3. Ceramics
Where to buy: Fes, Marrakech
Ceramics, in general, are commonly found around the country. Many artisans make goods via foot-spun pottery wheels and decorate using hand-painting techniques. Excellent ceramic goods to buy in Morocco include mugs, plates, bowls, jars, cups, etc.
I recommend visiting Souk Semmarine in Marrakech or Art D’ARGILE in Fes, where you can see demonstrations without needing to pay (but watch out for high prices on ceramic goods).
4. Clothing and traditional slippers
Where to buy: Everywhere
Affordable linen clothes are another popular thing to buy in Morocco. You can find Moroccan-made clothes in every city.
There are some specialty tailor shops in Morocco where you can also get clothing made according to your measurements. One such shop we found in Marrelech is Le petit couturier magique. We didn’t purchase from them but were tempted because of their beautiful designs on display.
Be sure to check the quality before purchasing and to shop around. I found clothing prices to have the biggest differences between vendors.
Traditional clothing, known as Djellaba, is a unique thing to buy in Morocco. Djellaba is a long tunic, usually with embroidery along the collar. While I didn’t purchase any myself, I saw many tourists wearing the traditional garb, likely as a way to fit in and also because they’re very comfortable to wear in the hot weather.
Moroccan slippers are likely a more helpful souvenir you can use at home, and I recommend over the traditional dress. Traditional Moroccan slippers are made of leather and have a distinct shape with a slightly pointed and curled toe.
5. Leather
Where to buy: Fes, everywhere
Leather goods are particularly prevalent in Fes, what with the famous tanneries and all. However, you can certainly find leather goods all over the country. Some of the best leather items to buy in Morocco include purses, sandals, backpacks, jackets, poufs, etc.
Be leary of leather shops that also have lookouts over the tanneries. They’re great to visit for the iconic Fes view, but the shops usually are way overpriced (think $150 for a small purse).
Tanneries to check out in Fes include Tannery Sidi Moussa and Chaouwara Tanneries.
6. Lamps and Lanterns
Where to buy: Marrakech, Tangier, Fes
The metal lanterns and lamps you’ll find across Morocco’s souks are beautiful. There are lanterns of all sizes and styles that either hang or stand.
And you can take your pick from intricately designed lanterns that are fully metal or have colorful stained glass panels. Moroccan lamps are an incredible souvenir you’ll use in your home daily.
7. Metalworks
Where to buy: Fes, Marrakech, Tangier, everywhere
It’s not just metal lamps and lanterns that you can buy in Morocco, but a variety of metalworks. We saw many cool pieces like metal purses with studded details and colors, as well as metal bowls, plates, and wall hangings.
8. Spices
Where to buy: Rissani, everywhere
Moroccan food is brimming with flavor and seasoned with various spices. Spices you can buy and find throughout the local markets. Some of the best slices to buy in Morocco include cinnamon, turmeric, cumin, ginger, saffron, and more.
One particular spice to buy is Ras-El-Hanout, which is actually a mixture of many spices, as many as 40+. It’s used to make traditional dishes like tagine. The blend varies depending on the slice shop that makes it, but it often has cinnamon, cumin, cardamom, etc.
9. Moroccan foods
Where to buy: Everywhere
Morocco is home to incredible foods, of which you can buy and take home after your trip! Some of the best Moroccan foods to buy are dates, figs, couscous, and honey, to name a few.
The best place to buy Moroccan foods and goods is the supermarket. You can find all these items in the souks, but the supermarket packaging will likely make it safer to transport and less likely to be taken from security.
10. Tapestries and rugs
Where to buy: Chefchaouen, everywhere
Moroccan rugs are another one of those souvenirs that you’d put to good use in your home. These beautiful tapestries are handwoven in various colors and designs and are stunning works of art.
Moroccan rugs can range in price from a couple hundred to a couple thousand dollars, depending on the size and style.
However, watch out for sellers pitching rare rugs that are no longer made and, therefore, valuable (read: unbelievably expensive). Many people used this tactic on us, trying to sell their Berber traditional rugs, and we were suspicious if every rug we saw was actually authentic.
11. Cosmetics and soaps
Where to buy: Chefchaouen, everywhere
Moroccan cosmetics and soaps were one of my favorite souvenirs to shop for during our visit. There are plenty of shops that offer a wide variety of things, from soaps to the viral Moroccan lipstick and more!
Some unique Moroccan cosmetics to buy:
- Moroccan lipstick
- Bar soaps
- Solid musks (perfume bars)
- Berber Kohl
- Natural Moroccan black soap
12. Handwoven baskets
Where to buy: Marrakech, Tangier, Fes
All over the country’s souks, you’ll see beautiful handwoven baskets and vessels in various colors, designs, and sizes. There were so many times I was tempted to buy one or two woven decor pieces but stopped myself because of my limited suitcase space.
But if you’re in the market for new home decor, picking up some handmade Moroccan woven goods could be just the ticket! You could also carry it on the plane or inquire about shipping it home.
13. Bags and purses
Where to buy: Marrakech, Tangier, Fes
One way to fix the lack of packing room is to nab a new tote or bag while shopping. It’s one of those Moroccan souvenirs that doubles as mega practical. You can take your pick from bags and purses that range from being quilted, stitched out of leather, woven, and more.
14. Tea and tea sets
Where to buy: Marrakech, Tangier, Fes
Tea is an art form in Morocco, and you’ll likely be greeted and welcomed with a piping cup of mint tea everywhere you go. It’s a prominent aspect of Moroccan hospitality. I found it to be such a cozy experience watching locals pour the tea from a beautiful teapot high in the air, creating a frothy top.
Bringing home loose-leaf Moroccan tea, often black tea leaves mixed with fresh mint leaves and sugar, is one incredible way to remember your travels. For extra authenticity, you can bring home a beautiful Moroccan teapot and tea classes made from glass, metal, or ceramic.
15. Thuya wood goods
Where to buy: Essaouira, everywhere
Thuya wood goods range from boxes to decor pieces and even furniture. The boxes are likely the best souvenirs for Moroccan visitors as they’re small and easy to pack.
The boxes are usually constructed with inlaid designs of different shades of wood, creating an eye-catching display of craftsmanship. The wood comes from cedar-like conifer trees and grows only in Morocco. This may be a weird recommendation, but I recommend taking a whiff of the boxes for that fresh, piney smell.
16. Poufs and pillows
Where to buy: Chefchaouen
One thing I wish I would’ve purchased in Morocco is a pouf, or those round pillows people use to sit on the ground. In Chefchaouen and Fes, there were so many fabulous leather poufs available for sale as covers to be stuffed later.
Although less common, there were also pretty wool poufs and pillowcases available too.
17. Scarves and shawls
Where to buy: Chefchaouen
One cool experience was seeing someone use a wooden loom in Fes to stitch scarves, shawls, and other woven items. The looms are large wooden frames that require the use of the entire body, including feet and arms, to work. It was pretty neat!
Scarves are an essential Morocco souvenir not because they’re pretty or useful at home but because if you plan to visit the Sahara Desert, you’ll want something to protect your hair and face from the sand. Watch out for too-cheap scarves, as the dye is known to rub off on your skin when sweaty or damp.
18. Rose water, oil, and other products
Where to buy: Valley of Roses
Rose products are a classic item to buy in the Arab world, and you can pick up everything from oil, water, scents, and more. You can find rose items across the country’s many souks and grocery stores.
However, the absolute best place to buy rose products in Morocco is in the Atlas Mountains’ Valley of the Roses. This beautiful region hosts a rose festival every May, usually the second weekend of the month. If you time your visit to the festival, you can expect to see fields of bright pink and red petals, and many rose products.
19. Paintings and art
Where to buy: Anywhere
Throughout Morocco you’ll also find artists that create beautiful painted pieces. The works of art often reflect the region or city that they’re made, making it a perfect way to commemorate a specific destination you love.
I picked up a really nice, small painting in Ben Ait Haddou that was painted using saffron. When applied to the paper, the saffron is initially faint, until heat is applied to the back with a torch. Once heat is applied, the saffron turns dark and makes the image stand off the page.
20. Fossils Manar Marble
Where to buy: Erfoud
On our drive to the Dades Valley from the Sahara Desert, we quickly stopped in Erfoud to look at the incredible fossils embedded in marble being mined. We visited a specific shop that turns the fossil-filled marble into sculptures, furniture, and small gifts.
In this part of the country, we also saw street-side vendors selling some unique fossils for those who are interested in rocks.
Miscellaneous Things to Buy in Morocco
There are so many other unique things to buy in Morocco that I didn’t go into detail that I thought I’d share here.
- Magnets, postcards, keychains (the usual suspects)
- Unique snacks like local chips (kebab and chicken), candies, etc.
- Souvenir hats and t-shirts
- Knick knacks and toys
- Locally made jewelry